THE ASPECTS OF CRISIS COMMUNICATIONS RESEARCH AS A FACTOR IN THE EFFECTIVE COUNTERACTION TO HYBRID WARFARE

Andrii Kyrychok

Abstract


Today Ukraine is in a condition of hybrid warfare. Direct hostilities pale into insignificance. They are replaced by indirect, political, economic and informational leverages. Informational aspect of hybrid warfare is extremely important because the victory of a party in a big way depends on it. It is particularly difficult to confront this type of aggression, but possible. That is why, crisis communications are intended to assist in this. Since crisis communications are aimed to counteract information aggression, this type of activity has a lot of problems associated with the opposition to information aggression. This article divides these problems into problems of exactly crisis communications, issues arising in the information war and the problems of reputation formation, as the original factor, which suffers as a result of informational influence on him.

Keywords


crisis communication; hybrid warfare; informational war; communication defense

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ISSN (Print) : 2449-7320

ISSN (Online) : 2449-8726